European Commission President Ursula von der Leyen’s visit to Armenia drew significant attention after announcing that about 80% of Armenian exports would receive duty-free access to the European Union. Political analyst Tigran Grigoryan argues that while the measure creates new opportunities, it is only the first step toward expanding Armenian exports.
Brussels Responded Quickly
According to Grigoryan, the European Union moved rapidly to support Armenia after Russia imposed trade restrictions.
He notes that Brussels is using Autonomous Trade Measures, a mechanism previously applied to the Western Balkans, Ukraine, and Moldova.
Armenia’s situation is different, however, because it remains a member of the Eurasian Economic Union and has not formally begun the EU accession process.
Grigoryan believes the EU acted unusually quickly, although the proposal still requires approval by the Council of the European Union.
Tariff-Free Access Is Only the Beginning
According to the analyst, eliminating customs duties gives Armenian producers new opportunities but does not guarantee export growth.
He says Armenian products remain largely unknown across EU markets, making promotion and market access major challenges.
Grigoryan adds that the European Union is prepared to help connect Armenian businesses with European partners.
Nevertheless, logistical obstacles remain.
He argues that as long as the Armenian-Turkish border remains closed, access to European markets will continue to be complicated.
The Government Has an Important Role
Grigoryan believes the Armenian government should take a more active role in developing new export markets.
He notes that officials are already discussing the creation of a dedicated export support agency.
He also argues that Armenia and the European Union should consider mechanisms to offset transportation and logistics costs.
Europe Expects More Initiative
According to Grigoryan, European officials expressed concern that Armenia often limits its requests to financial assistance or grants during periods of crisis.
He believes the government should present broader and more practical proposals for cooperation.
The analyst also suggests that the idea of using Autonomous Trade Measures may itself have originated from the Armenian side.